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Paid search is a digital advertising strategy that entails on line advertisements that look at the top of search motor success webpages (SERPs). Paid search ads generally seem much like organic search listings but Have a very label that distinguishes them as adverts.
The advertisers ordinarily bid (build a optimum selling price for every click) on a selected list of keyword phrases and their ads show up along with organic and natural search effects, labeled as “Sponsored” or “Advertisement”. Customers search for these keyword phrases, click on advertisers’ advertisements and land on their own Internet websites.
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